Both of these waterfall graphs come from the same landing page for the same ecommerce site. One is optimized, and one is not. Which waterfall led to greater revenues?

Waterfall A Waterfall B

Vote for which waterfall you think is faster, and then get a detailed breakdown of how each one performed.

Joshua Bixby photo

Joshua Bixby (@JoshuaBixby) - by day, president of Strangeloop, a company that designs and implements site acceleration solutions. By night, he mines data about web performance and its impact on users.